Health Service Marketing Management in Africa

Strategic Marketing of Higher Education in Africa

Higher Education Marketing in Africa

This book explores the key players, challenges and policies affecting higher education in Afri...

Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa

This volume offers a comprehensive examination of the dynamic and evolving landscape of African e...

Higher Education Marketing in Africa

This book explores the key players, challenges and policies affecting higher education in Africa....

Green Marketing and Management in Emerging Markets

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the t...

Green Marketing in Emerging Markets

Green marketing has risen in prominence over recent years as corporations face calls to lower the...

Responsible Management in Emerging Markets

Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of...

Higher Education Marketing in Africa

This book explores the key players, challenges and policies affecting higher education in Africa....

New Public Management in Africa

This book analyses and evaluates the accomplishments, challenges, and approaches associated with ...

Marketing Communications in Emerging Economies, Volume II

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims...

Digital Service Delivery in Africa

The dynamics of the world's pervasive digital technologies is transforming organisations and enab...