Digital Innovations, Business and Society in Africa

Marketing Communications in Emerging Economies, Volume II

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims...

Marketing Communications in Emerging Economies, Volume I

The first of this two-volume work brings to the fore marketing communication theories and concept...

Marketing Communications in Emerging Economies, Volume I

The first of this two-volume work brings to the fore marketing communication theories and concept...

Marketing Communications in Emerging Economies, Volume II

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims...

Digital Innovations, Business and Society in Africa

Digital Business Transformation in Africa, Volume I

As Africa's digital economy expands rapidly, it presents a wealth of opportunities for both micro...

Digital Business Transformation in Africa, Volume II

As Africa's digital economy expands rapidly, it presents a wealth of opportunities for both micro...