Higher Education Marketing in Africa

This book explores the key players, challenges and policies affecting higher education in Afri...

Higher Education Marketing in Africa

This book explores the key players, challenges and policies affecting higher education in Africa....

Brand Management

Branding is an increasingly important part of business strategy for all types of businesses, incl...

Higher Education Marketing in Africa

This book explores the key players, challenges and policies affecting higher education in Africa....

Green Marketing in Emerging Economies

Literature on green marketing continues to gain traction in the sustainability discourse, focusin...

Re-imagining Educational Futures in Developing Countries

This book explores the challenges and precarity of higher education post-pandemic, explicitly foc...

Fashion Marketing in Emerging Economies Volume I

Over the past few decades emerging markets have experienced an increased share of global manufact...

Fashion Marketing in Emerging Economies Volume II

Green Marketing in Emerging Economies

Literature on green marketing continues to gain traction in the sustainability discourse, focusin...

Re-imagining Educational Futures in Developing Countries

This book explores the challenges and precarity of higher education post-pandemic, explicitly foc...

Artificial Intelligence in Customer Service

This edited volume elucidates how artificial intelligence (AI) can enable customer service to ach...

Customer Centric Support Services in the Digital Age

This book explores how customer service can become the singular competitive differentiator for or...