This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cas...
This casebook provides students and academics in business management and marketing with a coll...
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dear...
This book helps students to develop a critical understanding of the service business scenarios an...
InhaltsangabeIntroduction.- Socio-Cultural Influences.- Market Orientation and Brand Strategies.-...
This book helps students to develop a critical understanding of the service business scenarios an...