Services Marketing Cases in Emerging Markets

This casebook provides students and academics in business management and marketing with a coll...

Management of Shari’ah Compliant Businesses

Muslim consumers represent an untapped and viable market segment, but to date there has been v...

Services Marketing Cases in Emerging Markets

Marketing Cases from Emerging Markets

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dear...

Marketing Cases from Emerging Markets

InhaltsangabeIntroduction.- Socio-Cultural Influences.- Market Orientation and Brand Strategies.-...

Services Marketing Cases in Emerging Markets

Management of Shariah Compliant Businesses

Consumers, Society and Marketing

Environment and social responsibility are paramount for any modern business strategy, and the fie...

Marketing Case Studies in Emerging Markets

There is an increasing interest in emerging markets because of the higher economic growth rates c...

Consumers, Society and Marketing

Environment and social responsibility are paramount for any modern business strategy, and the fie...