Strategic Marketing Issues in Emerging Markets

This book presents a collection of articles addressing a range of marketing strategies unique ...

Instructor’s Manual for Strategic Marketing Cases in Emerging Markets

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cas...

Strategic Product Management

This book presents a comprehensive and strategic perspective on product management in todays dyna...

Strategic Marketing Cases in Emerging Markets

This book helps students to develop a critical understanding of the service business scenarios an...

Instructor’s Manual for Strategic Marketing Cases in Emerging Markets

Strategic Marketing Issues in Emerging Markets

This book presents a collection of articles addressing a range of marketing strategies unique to ...

Strategic Marketing Cases in Emerging Markets

This book helps students to develop a critical understanding of the service business scenarios an...

Strategic Marketing Issues in Emerging Markets

Presents the latest perspectives from industry and academiaCovers the entire gamut of strategic m...

Services Marketing Issues in Emerging Economies

This book would enable students, academics and practitioners to develop a thorough understanding ...

Services Marketing Issues in Emerging Economies

This book would enable students, academics and practitioners to develop a thorough understanding ...