This book presents a collection of articles addressing a range of marketing strategies unique ...
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cas...
This book presents a comprehensive and strategic perspective on product management in todays dyna...
This book helps students to develop a critical understanding of the service business scenarios an...
This book presents a collection of articles addressing a range of marketing strategies unique to ...
This book helps students to develop a critical understanding of the service business scenarios an...
Presents the latest perspectives from industry and academiaCovers the entire gamut of strategic m...
This book would enable students, academics and practitioners to develop a thorough understanding ...
This book would enable students, academics and practitioners to develop a thorough understanding ...