Winning In Service Markets: Success Through People, Technology And Strategy

-- Winning in Service Markets: Success through People, Technology, and Strategy is the first prac...

Winning In Service Markets: Success Through People, Technology And Strategy

Understanding the Role of Business Analytics

This book encompasses empirical evidences to understand the application of data analyti...

Essentials of Services Marketing

For undergraduate courses in services marketing.As economies across the world continue to...

Services Marketing

Dieses internationale Standardwerk, das erstmals auf Deutsch verfügbar ist, bietet einen umfassen...

Understanding the Role of Business Analytics

Understanding the Role of Business Analytics