PSTRONG A Twenty-First Century Guide to Aldersonian Marketing ThoughtSTRONGintroduces read...
This book provides a rare historical analysis on the development and importance of marketing chan...
InhaltsangabePart I. Wroe Alderson: The Man and His Interests.- Part II. Alderson's Theory of Mar...
InhaltsangabePart I. Wroe Alderson: The Man and His Interests.- Part II. Alderson's Theory of Mar...
This book provides a rare historical analysis on the development and importance of marketing chan...