Marketing has changed forever--this is what comes nextMarketing 4.0: Moving from Traditional ...
Zeitgemäßes Marketing: digital statt traditionell Geschrieben von den weltweit führenden ...
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!Marketi...
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!Marketi...
P As products become increasingly similar, companies are turning to branding as a way to create ...
Marketing hat heute nicht mehr nur den Kunden als Käufer, sondern den Menschen als Ganzes im Blic...
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to sur...
This much-needed text offers an authoritative introduction to strategic marketing in health care ...
Viele gesellschaftliche Probleme lassen sich nur über Bewusstseinswandel und Verhaltensänderungen...
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product ...
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to sur...