Prediction Markets

Accurate predictions are essential in many areas such as corporate decision making, weather forec...

Location-based Services and Consumer Search on the Mobile Internet

The increasing diffusion of smartphones in the mass market enables more and more consumers to use...

Virtuelle Börsen als Instrument zur Marktforschung

InhaltsangabeEinsatz von virtuellen Börsen als Instrument zur MarktforschungTheoretische ...

Buyer Behavior in Customer-Driven Pricing Mechanisms

In customer-driven pricing mechanisms, sellers delegate (some) control over the final transaction...

Social Contagion as a Driver of Digital Product Use

Social contagion is ubiquitous in the day-to-day lives of consumers. Whether at home with their f...

Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness

Consumer Behavior and Behavioral Biases in the Sharing Economy

Sharing business models have been rapidly growing over the past decade. The general idea behind t...

Das Unmögliche lösen

Unsere Zeit ist dadurch gekennzeichnet, dass unsere Fähigkeit, mit komplexen Herausforderungen - ...