Market Segmentation

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Editio...

Marketing Plans for Services

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style an...

Marketing Plans for Services

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style an...

Key Account Management

'This book is crammed with distilled, practical wisdom for key account managers and their directo...

Market Segmentation

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Editio...

Key Account Management

'This book is crammed with distilled, practical wisdom for key account managers and their directo...

Marketing Plans

A fully revised and updated 8th edition of the highly renowned international bestseller...

Key Account Plans

To manage key accounts profitably you need strategic planning that works. This book is the defini...

Pocket Guide to Selling Services and Products

First published in 1995. Routledge is an imprint of Taylor&Francis, an informa company.

Marketing Planning for Services

Marketing Planning for Services is the answer to the challenge of creating marketing plans that p...

100 Practical Ways to Improve Customer Experience

Marketing and Finance

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, t...