Market Segmentation: How to do it and how to profit from it, revised and updated 4th Editio...
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style an...
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style an...
'This book is crammed with distilled, practical wisdom for key account managers and their directo...
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Editio...
'This book is crammed with distilled, practical wisdom for key account managers and their directo...
A fully revised and updated 8th edition of the highly renowned international bestseller...
To manage key accounts profitably you need strategic planning that works. This book is the defini...
First published in 1995. Routledge is an imprint of Taylor&Francis, an informa company.
Marketing Planning for Services is the answer to the challenge of creating marketing plans that p...
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, t...