jean noel kapferer
New Strategic Brand Management
DigitalSofort lieferbarAdopted internationally by business schools and MBA programmes, The New Strategic Brand Managemen...
Rumors
DigitalSofort lieferbarRumors may be the oldest medium of mass communication of information or ideas. Even before there ...
Rumors
DigitalSofort lieferbarRumors may be the oldest medium of mass communication of information or ideas. Even before there ...
Advances in Luxury Brand Management
BuchPrint on DemandPresenting some of the most significant research on the modern understanding of luxury, this edit...
Advances in Luxury Brand Management
TaschenbuchPrint on DemandPresenting some of the most significant research on the modern understanding of luxury, this edit...
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