Questions about the status, identity and legitimacy of business schools in the modern university ...
Questions about the status, identity and legitimacy of business schools in the modern university ...
We live in a golden age of technological innovation and commercialization, which has enhanced val...
**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Associa...
**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Associa...
This edited volume elucidates how artificial intelligence (AI) can enable customer service to ach...
This book explores how customer service can become the singular competitive differentiator for or...
This edited volume elucidates how artificial intelligence (AI) can enable customer service to ach...
This book explores how customer service can become the singular competitive differentiator for or...
InhaltsangabeForeword.Preface.About the Editors.List of Contributors....