The second annual volume of the International Place Branding Yearbook; this collection looks at t...
Frameworks for Market Strategy helps students understand how to develop and implement a market st...
This book explores the paradox of the hospitality industry: customers demand not only personal an...
Addressing the wide-ranging challenges of global entrepreneurship and innovation faced by both...
Frameworks for Market Strategy helps students understand how to develop and implement a market st...
The second annual volume of the International Place Branding Yearbook; this collection looks at t...
This book explores the paradox of the hospitality industry: customers demand not only personal an...
This book explores the paradox of the hospitality industry: customers demand not only personal an...