Advances in Digital Marketing and eCommerce

Management Intelligent Systems

This symposium was born as a research forum to present and discuss original, rigorous and sign...

Communication: Innovation & Quality

This book explores the disruptive changes in the media ecosystem caused by convergence and d...

Advances in National Brand and Private Label Marketing

This book presents the latest research on national brand and private label marketing - a colle...

Advances in National Brand and Private Label Marketing

This book presents the latest research and recent studies in the field of national brand and p...

Advances in National Brand and Private Label Marketing

This book presents the latest research on national brand and private label marketing, in the f...

Advances in Digital Marketing and eCommerce

This book highlights the latest research presented at the first Digital Marketing&eCommerce Confe...

Advances in National Brand and Private Label Marketing

The 2019 International Conference on National Brand& Private Label Marketing is a unique acade...

National Brands and Private Labels in Retailing

This book presents latest findings on brand marketing in retail. In times of economic downturn a ...

Advances in National Brand and Private Label Marketing

This book presents the latest research on national brand and private label marketingin a col...

Handbook of Strategic e-Business Management

This research handbook provides a comprehensive, integrative, and authoritative resource on the m...

Advances in National Brand and Private Label Marketing

This book presents the latest research on national brand and private label marketing, in the form...