Competitiveness in Emerging Markets

This book presents a collection of interrelated research advances in the field of technologica...

Platform Business Models and Strategies, Vol 2

This book examines how digital platforms are reshaping work, media ecosystems, and data-driven st...

Competitiveness in Emerging Markets

Blogging to Advertise

Online advertisements have become a powerful tool through which advertisers attract customers to ...

Competitiveness in Emerging Markets

Bloggen um zu werben

Online-Werbung hat sich zu einem leistungsfähigen Instrument entwickelt, mit dem Werbetreibende K...

Platform Business Models and Strategies, Vol 1

This book discusses the evolutionary aspects of Web 3.0 on enterprises with an emphasis on the ma...